Incentivated staffer stars in Olympics opening ceremony!

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Incentivated staffer stars in Olympics opening ceremony!

31 Jul
2012

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- Author: Jason Cross
  
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  No, it wasn't Mr Bean tweeting on his Samsung whilst hammering away at one key for the Chariots of Fire theme, but Incentivated developer Andrew Steavenson who became a 19th century factory worker during Danny Boyle's quirky and very British Olympic opening ceremony. Having responded to a chance sighting of an advert in the Evening Standard, and been through two interviews and 150 hours of practising since March, Andrew and his 40 comrades were responsible for clearing "County Cornwall" as industrial chimneys overtook England's Green and Pleasant Lands.
  
  "Why did I do this? I wanted to be part of something special" he says.
  
  It all started by chance from reading and advert in the evening standard about auditions for the ceremony and I signed up.
  
  I was invited to the initial auditions where we all had to do a small dance and set of actions. A few weeks later I got the e-mail saying they wanted to get me in for another audition which I attended and then crossed everything and hoped.
  
  In January, enormous excitement as I was offered the role! The first rehearsal was in March.
  
  We started by rehearsing just once a week, then twice and as the Games got closer, it ramped up from there to rehearse for about 150 hrs all together.
  
  So why did I do this? I wanted to be part of something special. Also there was an incredible sense of cameradery with my small little group of 40 people which where responsible for clearing an area called County Cornwall.
  
  It was an amazing experience but unfortunately it had to end and now I'm a bit sad it's all over. We were a close group so I am hoping we will meet up in the future.
  
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  Marketing

Incentivated is an independent technology company with 10 years' experience operating exclusively in the mobile marketing services sector.

We help our international client base engage with their customers by designing, developing and delivering integrated acquisition, retention (CRM) and transaction (mCommerce) campaigns and services for mobile.

Our proprietary technology and specialist staff are well positioned to help brands, the public sector and charities to develop everything from enterprise messaging (SMS & MMS) through to mobile internet sites, to server side software or handset applications, including web apps, for 'smartphones' and feature-phones.

We also provide strategic, creative and technical advice for the use of mobile by businesses to raise awareness, deliver marketing ROI and provide customer service.

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Author: Jason Cross

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