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15 Jul
2016
A study of nearly 16,000 students by Queen's University Belfast suggests that schools which communicate with parents using SMS (text messaging) can boost maths results and also reduce absence, for a cost of only £6 per pupil per year. read more...
04 Sep
2014
Customers are increasingly looking for, and expecting, mobile moments from your company. Whether it's by searching for your website on their smartphones or downloading your apps, customers expect to be provided with a mobile experience that is detailed, visually striking and specific to their needs. Find our more here about how to determine where these mobile moments can be found and how to capitalise on them. read more...
20 Dec
2013
WestJet provided a virtual Santa, real gifts and a social media sensation this Christmas. Passengers talked to Santa via video link, unaware that airport staff was listening in, sat off-screen. While travellers flew to Calgary airport, WestJet employees raced to the shops and bought the presents requested, shipping them to meet passengers when they landed. read more...
30 Aug
2013
“Unlike responsive design which essentially reformats and scales desktop sites down into mobile browsers, our adaptive delivery strategy enables us to detect your device and serve you the best experience based on your personal device characteristics, operating system type, screen size, connection speed and screen resolution" said David Payne, chief digital officer of Gannett, McLean, VA. read more...
27 Aug
2013
QR codes have been around for a while now. Creating them is pretty easy. How you access them is a bit faffy, but no harder than clicking a link in a text or email. What they can do is pretty well understood. – except by marketers, it seems. For some reason, marketers seem to forget that these little boxes are scanned by people on their phones... you don't hold your laptop up to a poster or hover it over a newspaper do you?!! read more...
16 Aug
2013
Google suggests the public at large want mobile website pages to load in under 2 seconds. That might be a tad optimistic until we have universal 4G (like the Valley), but it does need to be quick (<30s). How does your mobile site compare? read more...
13 Aug
2013
Having a "responsive" website design seems to be the topic du jour/ annee... however, it is vitally important that your site isn't just 'responsive', but adapts itself for the wide variety of mobile options (including 7" and 10" tablets) out there as well. read more...
10 Jul
2013
Brands are accused of ignoring 52+% of devices, when developing for the mobile web, by only testing that their site works on the most recent devices and OS. Their customers are all using a plethora of device types and OS' going back 2, 3 or more years, depending upon their phone contract lengths and a range of other factors. read more...
03 Jun
2013
Optimising your website for mobile devices is only half the battle. Making sure you know when a mobile device is trying to visit your site, which device it is and what the technical specs are for that device can be critical in delivering a fully enhanced online mobile experience for your customers. read more...
08 May
2013
Being paranoid about your customer's use of your apps and their phones in and out of your stores will only cause annoyance and distrust. This is a brave new world, and needs brave marketers to take advantage, rather than hide behind the curtains... read more...
01 May
2013
Kudos to MCC and Lord's for recognising that their visitors/ members will likely be looking at their website on their phones as much as on computers (especially when they are at the ground)... read more...
22 Apr
2013
With the launch of Facebook Home on a small and restricted number of Android devices, echoing the same strategy followed by BSkyB with their SkyGo app last year, both companies are proudly displaying their lack of mobile tech understanding on their sleeves... read more...
22 Feb
2013
Responsive design is getting a lot of discussion at the moment. Many are proclaiming it the “solution” for web designs that avoid the need for further complications around displaying a site well on mobile screens (avoiding the dreaded “pinch and zoom”)... read more...
29 Jan
2013
From mid-January, Tesco Clubcard are promoting the text-in service to join, or download the app for Clubcard on till receipts across its entire estate of over 2,300 branded stores... read more...
18 Jan
2013
As this weekend's weather ("snowmageddon") becomes typically hyperbolic headlines news ... we were interested to note the implications for travellers, and how mobile marketing can begin to play its part... read more...
03 Jan
2013
As a member of the Business Development team for Incentivated I attend a lot of meetings and events where I meet people who tell me why they don’t need to work with a mobile specialist and that when it comes to mobile they have it ‘covered’. Whilst occasionally these objections will be justified and make rational sense, a lot of the reasons given show a lack of understanding of mobile marketing and what is possible. read more...
03 Jan
2013
As a member of the Business Development team for Incentivated I attend a lot of meetings and events where I meet people who tell me why they don’t need to work with a mobile specialist and that when it comes to mobile they have it ‘covered’. Whilst occasionally these objections will be justified ... read more...
02 Jan
2013
Two-thirds of companies in the FTSE 100 have websites that are difficult to use on smartphones, a study (by Incentivated) shows. The research demonstrates that UK that blue-chips are failing to keep pace with mobile internet adoption. Most corporate websites are ... read more...
27 Nov
2012
For the second consecutive year, Thanksgiving, Black Friday and Cyber Monday are providing the spike in data that helps to show what we have been talking about throughout the year. Customers are increasingly browsing and shopping on their mobiles ... read more...
22 Nov
2012
Are Google's Nexus (Nexii?!), Amazon's Kindle Fire, nook, Windows Surface and others about to take a big bite out of Apple...? read more...
07 Nov
2012
Customers are living the mobile revolution. It's time brands took it seriously, argues Jason Cross ... read more...
02 Nov
2012
As sadly another high street name edges towards administration I found the following quote... read more...
22 Oct
2012
Key reasons for Google's Q3, 2012 revenue and profit miss can be laid fairly and squarely at mobile's door... read more...
19 Sep
2012
We all know SEO is a weird world of half-truths, implied activity, jealously-guarded algorithms, intellectual property, chutzpah, bravado and black and white-hat operatives... read more...
31 Jul
2012
No, it wasn't Mr Bean tweeting on his Samsung whilst hammering away at one key for the Chariots of Fire theme, but Incentivated developer Andrew Steavenson... read more...
13 Feb
2012
The last couple of presidential elections have seen a kick-start to social media and mobile use by mainstream business off the back of Presidential Candidate’s successful use of innovative techniques... read more...
15 Dec
2011
It is the conundrum of the artist that actual creativity terrifies the people that are paying for creative work. Clients talk about wanting the best ux experience and write briefs about breaking the mould, but in the end have tremendous difficulty accepting unique solutions... read more...
06 Dec
2011
There have been some high profile announcements in the past 18 months about UK businesses optimising their websites (or building apps) to make shopping on them more appropriate to the scale of the device... read more...
18 Nov
2011
Some friday afternoon humour... 1. You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me! " - That's Direct Marketing ... read more...
15 Nov
2011
Or, Native, Web and Hybrid - definitions that a humble, non-too technical, marketer can understand and work with. read more...