Tesco promotes SMS acquisition for Clubcard

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Tesco promotes SMS acquisition for Clubcard

29 Jan
2013

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- Author: Jason Cross
  
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  From last week, we are excited to see that Tesco Clubcard are now promoting the text-in service for Clubcard on till receipts across its entire estate of over 2,300 branded stores: Tesco Extra, Superstore, Metro, Express.
  
  As you can see from the image, every till receipt has a simple call to action (Sign up to Clubcard) after the transaction total summary. With a very simple mechanic involved, customers simply need to send the keyword JOIN to the Tesco shortcode phone number 84420.
  
  A few seconds later, they receive a text message back that invites new customers to join up to clubcard and to download the Clubcard app on their phone. A link in the message takes them to a mobile landing page with two options presented:
  1) click to join the scheme. Upon tapping the button, the customer opens up the Clubcard form that they have to fill in on Tesco's mobile website.
  2) Click to download the app for their phone. Upon tapping this link, the customer is directed to the relevant app store for their phone (using Incentivated's API to detect the phone's OS and therefore autmatically re-direct to the correct URL).
  
  Tesco Clubcard is the highly successful loyalty card scheme which provides members with 1 point per £1 spent in-store. Collected points are redeemable against either in-store purchases or against purchases with an ever-increasing number of commercial partners. Launched in 1994, there are now well over 15 million active Clubcard members in the UK.
  
  Categories:
  
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  Marketing
  
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  Mobile overview

Incentivated is an independent technology company with 10 years' experience operating exclusively in the mobile marketing services sector.

We help our international client base engage with their customers by designing, developing and delivering integrated acquisition, retention (CRM) and transaction (mCommerce) campaigns and services for mobile.

Our proprietary technology and specialist staff are well positioned to help brands, the public sector and charities to develop everything from enterprise messaging (SMS & MMS) through to mobile internet sites, to server side software or handset applications, including web apps, for 'smartphones' and feature-phones.

We also provide strategic, creative and technical advice for the use of mobile by businesses to raise awareness, deliver marketing ROI and provide customer service.

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Author: Jason Cross

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