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- 15 Jul
  2016
  Texting parents boosts grades
  
  A study of nearly 16,000 students by Queen's University Belfast suggests that schools which communicate with parents using SMS (text messaging) can boost maths results and also reduce absence, for a cost of only £6 per pupil per year. read more...
  
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  Education
  
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  Text Messaging
  
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  Case Study
  
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  Mobile Strategy
  
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- 04 Sep
  2014
  The importance of mobile moments
  
  Customers are increasingly looking for, and expecting, mobile moments from your company. Whether it's by searching for your website on their smartphones or downloading your apps, customers expect to be provided with a mobile experience that is detailed, visually striking and specific to their needs. Find our more here about how to determine where these mobile moments can be found and how to capitalise on them. read more...
  
  Categories:
  
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  Mobile Strategy
  
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  Marketing
  
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  Mobile overview
  
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- 20 Dec
  2013
  WestJet proves Santa is real (almost)
  
  WestJet provided a virtual Santa, real gifts and a social media sensation this Christmas. Passengers talked to Santa via video link, unaware that airport staff was listening in, sat off-screen. While travellers flew to Calgary airport, WestJet employees raced to the shops and bought the presents requested, shipping them to meet passengers when they landed. read more...
  
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  Xmas
  
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  Social Media
  
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  Branding
  
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- 30 Aug
  2013
  USA Today - how to do responsive design for mobile
  
  “Unlike responsive design which essentially reformats and scales desktop sites down into mobile browsers, our adaptive delivery strategy enables us to detect your device and serve you the best experience based on your personal device characteristics, operating system type, screen size, connection speed and screen resolution" said David Payne, chief digital officer of Gannett, McLean, VA. read more...
  
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  Responsive Web Design
  
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  Design
  
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- 27 Aug
  2013
  #QR Fail
  
  QR codes have been around for a while now. Creating them is pretty easy. How you access them is a bit faffy, but no harder than clicking a link in a text or email. What they can do is pretty well understood. – except by marketers, it seems. For some reason, marketers seem to forget that these little boxes are scanned by people on their phones... you don't hold your laptop up to a poster or hover it over a newspaper do you?!! read more...
  
  Categories:
  
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  Technical
  
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  Design
  
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  Marketing
  
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- 16 Aug
  2013
  Avoid slow page load times
  
  Google suggests the public at large want mobile website pages to load in under 2 seconds. That might be a tad optimistic until we have universal 4G (like the Valley), but it does need to be quick (<30s). How does your mobile site compare? read more...
  
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  Responsive Web Design
  
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  Mobile internet
  
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- 13 Aug
  2013
  RCSS: necessary, but not sufficient on its own
  
  Having a "responsive" website design seems to be the topic du jour/ annee... however, it is vitally important that your site isn't just 'responsive', but adapts itself for the wide variety of mobile options (including 7" and 10" tablets) out there as well. read more...
  
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  Responsive Web Design
  
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  Technical
  
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  Mobile internet
  
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- 10 Jul
  2013
  Don't ignore the long tail when building mobile websites
  
  Brands are accused of ignoring 52+% of devices, when developing for the mobile web, by only testing that their site works on the most recent devices and OS. Their customers are all using a plethora of device types and OS' going back 2, 3 or more years, depending upon their phone contract lengths and a range of other factors. read more...
  
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  Mobile internet
  
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- 03 Jun
  2013
  6 best practice tips for Mobile handset detection
  
  Optimising your website for mobile devices is only half the battle. Making sure you know when a mobile device is trying to visit your site, which device it is and what the technical specs are for that device can be critical in delivering a fully enhanced online mobile experience for your customers. read more...
  
  Categories:
  
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  Technical
  
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  Mobile internet
  
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- 08 May
  2013
  Mobile lock-down is not the answer for retailers
  
  Being paranoid about your customer's use of your apps and their phones in and out of your stores will only cause annoyance and distrust. This is a brave new world, and needs brave marketers to take advantage, rather than hide behind the curtains... read more...
  
  Categories:
  
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  Marketing
  
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  Mobile overview
  
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- 01 May
  2013
  Responsive, but not completely mobile optimised
  
  Kudos to MCC and Lord's for recognising that their visitors/ members will likely be looking at their website on their phones as much as on computers (especially when they are at the ground)... read more...
  
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  Responsive Web Design
  
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  Technical
  
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  Mobile internet
  
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- 22 Apr
  2013
  Facebook joins Sky with public lack of mobile understanding
  
  With the launch of Facebook Home on a small and restricted number of Android devices, echoing the same strategy followed by BSkyB with their SkyGo app last year, both companies are proudly displaying their lack of mobile tech understanding on their sleeves... read more...
  
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  Technical
  
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  Apps
  
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  Design
  
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- 22 Feb
  2013
  Responsive Design – a mobile nirvana?
  
  Responsive design is getting a lot of discussion at the moment. Many are proclaiming it the “solution” for web designs that avoid the need for further complications around displaying a site well on mobile screens (avoiding the dreaded “pinch and zoom”)... read more...
  
  Categories:
  
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  Responsive Web Design
  
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  Technical
  
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  Mobile internet
  
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  Design
  
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- 29 Jan
  2013
  Tesco promotes SMS acquisition for Clubcard
  
  From mid-January, Tesco Clubcard are promoting the text-in service to join, or download the app for Clubcard on till receipts across its entire estate of over 2,300 branded stores... read more...
  
  Categories:
  
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  Marketing
  
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  Mobile overview
  
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- 18 Jan
  2013
  A great use of a mobile site alert for travellers
  
  As this weekend's weather ("snowmageddon") becomes typically hyperbolic headlines news ... we were interested to note the implications for travellers, and how mobile marketing can begin to play its part... read more...
  
  Categories:
  
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  Technical
  
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  Mobile internet
  
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  Design
  
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  Mobile overview
  
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- 03 Jan
  2013
  The 10 reasons not to work with a mobile specialist (and why you really should) - Part 2
  
  As a member of the Business Development team for Incentivated I attend a lot of meetings and events where I meet people who tell me why they don’t need to work with a mobile specialist and that when it comes to mobile they have it ‘covered’. Whilst occasionally these objections will be justified and make rational sense, a lot of the reasons given show a lack of understanding of mobile marketing and what is possible. read more...
  
  Categories:
  
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  Marketing
  
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  Mobile overview
  
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- 03 Jan
  2013
  The 10 reasons not to work with a mobile specialist (and why you really should)
  
  As a member of the Business Development team for Incentivated I attend a lot of meetings and events where I meet people who tell me why they don’t need to work with a mobile specialist and that when it comes to mobile they have it ‘covered’. Whilst occasionally these objections will be justified ... read more...
  
  Categories:
  
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  Marketing
  
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  Mobile overview
  
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- 02 Jan
  2013
  Blue-chips not ready for mobile internet
  
  Two-thirds of companies in the FTSE 100 have websites that are difficult to use on smartphones, a study (by Incentivated) shows. The research demonstrates that UK that blue-chips are failing to keep pace with mobile internet adoption. Most corporate websites are ... read more...
  
  Categories:
  
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  Mobile internet
  
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  Design
  
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  Mobile overview
  
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- 27 Nov
  2012
  Mobile Payments Jump 193 Percent
  
  For the second consecutive year, Thanksgiving, Black Friday and Cyber Monday are providing the spike in data that helps to show what we have been talking about throughout the year. Customers are increasingly browsing and shopping on their mobiles ... read more...
  
  Categories:
  
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  mCommerce
  
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  Marketing
  
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  Mobile overview
  
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- 22 Nov
  2012
  A 'not so merry' Christmas for Apple
  
  Are Google's Nexus (Nexii?!), Amazon's Kindle Fire, nook, Windows Surface and others about to take a big bite out of Apple...? read more...
  
  Categories:
  
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  Apps
  
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  Mobile overview
  
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- 07 Nov
  2012
  Mobile ad spend figures are a wake-up call to travel and retail businesses
  
  Customers are living the mobile revolution. It's time brands took it seriously, argues Jason Cross ... read more...
  
  Categories:
  
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  mCommerce
  
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  Mobile internet
  
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  Marketing
  
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  Mobile overview
  
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- 02 Nov
  2012
  Comet's multi-channel failing
  
  As sadly another high street name edges towards administration I found the following quote... read more...
  
  Categories:
  
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  mCommerce
  
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  Marketing
  
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  Mobile overview
  
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- 22 Oct
  2012
  22 billion reasons that mobile marketing is important
  
  Key reasons for Google's Q3, 2012 revenue and profit miss can be laid fairly and squarely at mobile's door... read more...
  
  Categories:
  
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  Marketing
  
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  Mobile overview
  
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- 19 Sep
  2012
  Mobile Search - an opportunity going begging?
  
  We all know SEO is a weird world of half-truths, implied activity, jealously-guarded algorithms, intellectual property, chutzpah, bravado and black and white-hat operatives... read more...
  
  Categories:
  
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  mCommerce
  
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  Mobile internet
  
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  Mobile overview
  
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- 31 Jul
  2012
  Incentivated staffer stars in Olympics opening ceremony!
  
  No, it wasn't Mr Bean tweeting on his Samsung whilst hammering away at one key for the Chariots of Fire theme, but Incentivated developer Andrew Steavenson... read more...
  
  Categories:
  
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  Marketing
  
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- 13 Feb
  2012
  US Presidential election candidate's mobile websites 'lack savvy'
  
  The last couple of presidential elections have seen a kick-start to social media and mobile use by mainstream business off the back of Presidential Candidate’s successful use of innovative techniques... read more...
  
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  Design
  
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  Marketing
  
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- 15 Dec
  2011
  System developers - the new craftsmen?
  
  It is the conundrum of the artist that actual creativity terrifies the people that are paying for creative work. Clients talk about wanting the best ux experience and write briefs about breaking the mould, but in the end have tremendous difficulty accepting unique solutions... read more...
  
  Categories:
  
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  Design
  
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- 06 Dec
  2011
  Where's the innovation? Shopping on a mobile optimised website is just 'less irritating' at the moment.
  
  There have been some high profile announcements in the past 18 months about UK businesses optimising their websites (or building apps) to make shopping on them more appropriate to the scale of the device... read more...
  
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  mCommerce
  
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  Design
  
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- 18 Nov
  2011
  What is (mobile) marketing
  
  Some friday afternoon humour... 1. You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me! " - That's Direct Marketing ... read more...
  
  Categories:
  
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  Mobile overview
  
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- 15 Nov
  2011
  When is an app not an app?
  
  Or, Native, Web and Hybrid - definitions that a humble, non-too technical, marketer can understand and work with. read more...
  
  Categories:
  
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  Apps
  
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Incentivated

Archives

Categories:

Blog

Texting parents boosts grades

The importance of mobile moments

WestJet proves Santa is real (almost)

USA Today - how to do responsive design for mobile

#QR Fail

Avoid slow page load times

RCSS: necessary, but not sufficient on its own

Don't ignore the long tail when building mobile websites

6 best practice tips for Mobile handset detection

Mobile lock-down is not the answer for retailers

Responsive, but not completely mobile optimised

Facebook joins Sky with public lack of mobile understanding

Responsive Design – a mobile nirvana?

Tesco promotes SMS acquisition for Clubcard

A great use of a mobile site alert for travellers

The 10 reasons not to work with a mobile specialist (and why you really should) - Part 2

The 10 reasons not to work with a mobile specialist (and why you really should)

Blue-chips not ready for mobile internet

Mobile Payments Jump 193 Percent

A 'not so merry' Christmas for Apple

Mobile ad spend figures are a wake-up call to travel and retail businesses

Comet's multi-channel failing

22 billion reasons that mobile marketing is important

Mobile Search - an opportunity going begging?

Incentivated staffer stars in Olympics opening ceremony!

US Presidential election candidate's mobile websites 'lack savvy'

System developers - the new craftsmen?

Where's the innovation? Shopping on a mobile optimised website is just 'less irritating' at the moment.

What is (mobile) marketing

When is an app not an app?

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