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Blog
- 27 Aug
  2013
  #QR Fail
  
  QR codes have been around for a while now. Creating them is pretty easy. How you access them is a bit faffy, but no harder than clicking a link in a text or email. What they can do is pretty well understood. – except by marketers, it seems. For some reason, marketers seem to forget that these little boxes are scanned by people on their phones... you don't hold your laptop up to a poster or hover it over a newspaper do you?!! read more...
  
  Categories:
  
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  Technical
  
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  Design
  
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  Marketing
  
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- 13 Aug
  2013
  RCSS: necessary, but not sufficient on its own
  
  Having a "responsive" website design seems to be the topic du jour/ annee... however, it is vitally important that your site isn't just 'responsive', but adapts itself for the wide variety of mobile options (including 7" and 10" tablets) out there as well. read more...
  
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  Responsive Web Design
  
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  Technical
  
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  Mobile internet
  
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- 03 Jun
  2013
  6 best practice tips for Mobile handset detection
  
  Optimising your website for mobile devices is only half the battle. Making sure you know when a mobile device is trying to visit your site, which device it is and what the technical specs are for that device can be critical in delivering a fully enhanced online mobile experience for your customers. read more...
  
  Categories:
  
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  Technical
  
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  Mobile internet
  
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- 01 May
  2013
  Responsive, but not completely mobile optimised
  
  Kudos to MCC and Lord's for recognising that their visitors/ members will likely be looking at their website on their phones as much as on computers (especially when they are at the ground)... read more...
  
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  Responsive Web Design
  
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  Technical
  
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  Mobile internet
  
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- 22 Apr
  2013
  Facebook joins Sky with public lack of mobile understanding
  
  With the launch of Facebook Home on a small and restricted number of Android devices, echoing the same strategy followed by BSkyB with their SkyGo app last year, both companies are proudly displaying their lack of mobile tech understanding on their sleeves... read more...
  
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  Technical
  
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  Apps
  
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  Design
  
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- 22 Feb
  2013
  Responsive Design – a mobile nirvana?
  
  Responsive design is getting a lot of discussion at the moment. Many are proclaiming it the “solution” for web designs that avoid the need for further complications around displaying a site well on mobile screens (avoiding the dreaded “pinch and zoom”)... read more...
  
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  Responsive Web Design
  
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  Technical
  
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  Mobile internet
  
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  Design
  
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- 18 Jan
  2013
  A great use of a mobile site alert for travellers
  
  As this weekend's weather ("snowmageddon") becomes typically hyperbolic headlines news ... we were interested to note the implications for travellers, and how mobile marketing can begin to play its part... read more...
  
  Categories:
  
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  Technical
  
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  Mobile internet
  
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  Design
  
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  Mobile overview
  
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Incentivated is an independent technology company with 10 years' experience operating exclusively in the mobile marketing services sector.

We help our international client base engage with their customers by designing, developing and delivering integrated acquisition, retention (CRM) and transaction (mCommerce) campaigns and services for mobile.

Our proprietary technology and specialist staff are well positioned to help brands, the public sector and charities to develop everything from enterprise messaging (SMS & MMS) through to mobile internet sites, to server side software or handset applications, including web apps, for 'smartphones' and feature-phones.

We also provide strategic, creative and technical advice for the use of mobile by businesses to raise awareness, deliver marketing ROI and provide customer service.

Contact us now to see how we can help your mobile marketing strategy.

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