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Blog
- 16 Aug
  2013
  Avoid slow page load times
  
  Google suggests the public at large want mobile website pages to load in under 2 seconds. That might be a tad optimistic until we have universal 4G (like the Valley), but it does need to be quick (<30s). How does your mobile site compare? read more...
  
  Categories:
  
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  Responsive Web Design
  
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  Mobile internet
  
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- 13 Aug
  2013
  RCSS: necessary, but not sufficient on its own
  
  Having a "responsive" website design seems to be the topic du jour/ annee... however, it is vitally important that your site isn't just 'responsive', but adapts itself for the wide variety of mobile options (including 7" and 10" tablets) out there as well. read more...
  
  Categories:
  
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  Responsive Web Design
  
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  Technical
  
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  Mobile internet
  
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- 10 Jul
  2013
  Don't ignore the long tail when building mobile websites
  
  Brands are accused of ignoring 52+% of devices, when developing for the mobile web, by only testing that their site works on the most recent devices and OS. Their customers are all using a plethora of device types and OS' going back 2, 3 or more years, depending upon their phone contract lengths and a range of other factors. read more...
  
  Categories:
  
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  Mobile internet
  
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- 03 Jun
  2013
  6 best practice tips for Mobile handset detection
  
  Optimising your website for mobile devices is only half the battle. Making sure you know when a mobile device is trying to visit your site, which device it is and what the technical specs are for that device can be critical in delivering a fully enhanced online mobile experience for your customers. read more...
  
  Categories:
  
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  Technical
  
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  Mobile internet
  
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- 01 May
  2013
  Responsive, but not completely mobile optimised
  
  Kudos to MCC and Lord's for recognising that their visitors/ members will likely be looking at their website on their phones as much as on computers (especially when they are at the ground)... read more...
  
  Categories:
  
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  Responsive Web Design
  
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  Technical
  
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  Mobile internet
  
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- 22 Feb
  2013
  Responsive Design – a mobile nirvana?
  
  Responsive design is getting a lot of discussion at the moment. Many are proclaiming it the “solution” for web designs that avoid the need for further complications around displaying a site well on mobile screens (avoiding the dreaded “pinch and zoom”)... read more...
  
  Categories:
  
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  Responsive Web Design
  
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  Technical
  
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  Mobile internet
  
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  Design
  
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- 18 Jan
  2013
  A great use of a mobile site alert for travellers
  
  As this weekend's weather ("snowmageddon") becomes typically hyperbolic headlines news ... we were interested to note the implications for travellers, and how mobile marketing can begin to play its part... read more...
  
  Categories:
  
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  Technical
  
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  Mobile internet
  
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  Design
  
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  Mobile overview
  
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- 02 Jan
  2013
  Blue-chips not ready for mobile internet
  
  Two-thirds of companies in the FTSE 100 have websites that are difficult to use on smartphones, a study (by Incentivated) shows. The research demonstrates that UK that blue-chips are failing to keep pace with mobile internet adoption. Most corporate websites are ... read more...
  
  Categories:
  
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  Mobile internet
  
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  Design
  
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  Mobile overview
  
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- 07 Nov
  2012
  Mobile ad spend figures are a wake-up call to travel and retail businesses
  
  Customers are living the mobile revolution. It's time brands took it seriously, argues Jason Cross ... read more...
  
  Categories:
  
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  mCommerce
  
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  Mobile internet
  
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  Marketing
  
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  Mobile overview
  
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- 19 Sep
  2012
  Mobile Search - an opportunity going begging?
  
  We all know SEO is a weird world of half-truths, implied activity, jealously-guarded algorithms, intellectual property, chutzpah, bravado and black and white-hat operatives... read more...
  
  Categories:
  
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  mCommerce
  
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  Mobile internet
  
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  Mobile overview
  
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Incentivated is an independent technology company with 10 years' experience operating exclusively in the mobile marketing services sector.

We help our international client base engage with their customers by designing, developing and delivering integrated acquisition, retention (CRM) and transaction (mCommerce) campaigns and services for mobile.

Our proprietary technology and specialist staff are well positioned to help brands, the public sector and charities to develop everything from enterprise messaging (SMS & MMS) through to mobile internet sites, to server side software or handset applications, including web apps, for 'smartphones' and feature-phones.

We also provide strategic, creative and technical advice for the use of mobile by businesses to raise awareness, deliver marketing ROI and provide customer service.

Contact us now to see how we can help your mobile marketing strategy.

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