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  •  

    Blue-chips not ready for mobile internet

    02 Jan
    2013

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    • Author:   Jonathan Bass

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      Blog Image

      Two-thirds of companies in the FTSE 100 have websites that are difficult to use on smartphones, a study shows.

      The research demonstrates that UK that blue-chips are failing to keep pace with mobile internet adoption.

      Most corporate websites are designed for large computer screens and fast internet connections – even though half the population browses the web through smartphones such as the iPhone.

      “FTSE 100 companies are not mobile-ready and are wasting millions of pounds on internet advertising by sending visitors to websites that do not work as users expect them to,” said Jonathan Bass of Incentivated, a mobile marketing company that carried out the research for the Financial Times.

      Read the full article on FT.com

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      • Mobile internet
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      • Mobile overview