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Blue-chips not ready for mobile internet

02 Jan
2013

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- Author: Jonathan Bass
  
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  Two-thirds of companies in the FTSE 100 have websites that are difficult to use on smartphones, a study shows.
  
  The research demonstrates that UK that blue-chips are failing to keep pace with mobile internet adoption.
  
  Most corporate websites are designed for large computer screens and fast internet connections – even though half the population browses the web through smartphones such as the iPhone.
  
  “FTSE 100 companies are not mobile-ready and are wasting millions of pounds on internet advertising by sending visitors to websites that do not work as users expect them to,” said Jonathan Bass of Incentivated, a mobile marketing company that carried out the research for the Financial Times.
  
  Read the full article on FT.com
  
  Categories:
  
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  Mobile internet
  
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  Design
  
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  Mobile overview