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02:07
02 Jan
2013
Two-thirds of companies in the FTSE 100 have websites that are difficult to use on smartphones, a study shows.
The research demonstrates that UK that blue-chips are failing to keep pace with mobile internet adoption.
Most corporate websites are designed for large computer screens and fast internet connections – even though half the population browses the web through smartphones such as the iPhone.
“FTSE 100 companies are not mobile-ready and are wasting millions of pounds on internet advertising by sending visitors to websites that do not work as users expect them to,” said Jonathan Bass of Incentivated, a mobile marketing company that carried out the research for the Financial Times.
Read the full article on FT.com
Incentivated is an independent technology company with 10 years' experience operating exclusively in the mobile marketing services sector.
We help our international client base engage with their customers by designing, developing and delivering integrated acquisition, retention (CRM) and transaction (mCommerce) campaigns and services for mobile.
Our proprietary technology and specialist staff are well positioned to help brands, the public sector and charities to develop everything from enterprise messaging (SMS & MMS) through to mobile internet sites, to server side software or handset applications, including web apps, for 'smartphones' and feature-phones.
We also provide strategic, creative and technical advice for the use of mobile by businesses to raise awareness, deliver marketing ROI and provide customer service.
Contact us now to see how we can help your mobile marketing strategy.
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