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04:03
04 Sep
2014
Customers are increasingly looking for, and expecting, mobile moments from your company. Whether it's by searching for your website on their smartphones or downloading your apps, customers expect to be provided with a mobile experience that is detailed, visually striking and specific to their needs. Find our more here about how to determine where these mobile moments can be found and how to capitalise on them. read more...
27 Aug
2013
QR codes have been around for a while now. Creating them is pretty easy. How you access them is a bit faffy, but no harder than clicking a link in a text or email. What they can do is pretty well understood. – except by marketers, it seems. For some reason, marketers seem to forget that these little boxes are scanned by people on their phones... you don't hold your laptop up to a poster or hover it over a newspaper do you?!! read more...
08 May
2013
Being paranoid about your customer's use of your apps and their phones in and out of your stores will only cause annoyance and distrust. This is a brave new world, and needs brave marketers to take advantage, rather than hide behind the curtains... read more...
29 Jan
2013
From mid-January, Tesco Clubcard are promoting the text-in service to join, or download the app for Clubcard on till receipts across its entire estate of over 2,300 branded stores... read more...
03 Jan
2013
As a member of the Business Development team for Incentivated I attend a lot of meetings and events where I meet people who tell me why they don’t need to work with a mobile specialist and that when it comes to mobile they have it ‘covered’. Whilst occasionally these objections will be justified and make rational sense, a lot of the reasons given show a lack of understanding of mobile marketing and what is possible. read more...
03 Jan
2013
As a member of the Business Development team for Incentivated I attend a lot of meetings and events where I meet people who tell me why they don’t need to work with a mobile specialist and that when it comes to mobile they have it ‘covered’. Whilst occasionally these objections will be justified ... read more...
27 Nov
2012
For the second consecutive year, Thanksgiving, Black Friday and Cyber Monday are providing the spike in data that helps to show what we have been talking about throughout the year. Customers are increasingly browsing and shopping on their mobiles ... read more...
07 Nov
2012
Customers are living the mobile revolution. It's time brands took it seriously, argues Jason Cross ... read more...
02 Nov
2012
As sadly another high street name edges towards administration I found the following quote... read more...
22 Oct
2012
Key reasons for Google's Q3, 2012 revenue and profit miss can be laid fairly and squarely at mobile's door... read more...
31 Jul
2012
No, it wasn't Mr Bean tweeting on his Samsung whilst hammering away at one key for the Chariots of Fire theme, but Incentivated developer Andrew Steavenson... read more...
13 Feb
2012
The last couple of presidential elections have seen a kick-start to social media and mobile use by mainstream business off the back of Presidential Candidate’s successful use of innovative techniques... read more...