US Presidential election candidate's mobile websites 'lack savvy'

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US Presidential election candidate's mobile websites 'lack savvy'

13 Feb
2012

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- Author: Jason Cross
  
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  The last couple of presidential elections have seen a kick-start to social media and mobile use by mainstream business off the back of Presidential Candidate’s successful use of innovative techniques. Most obvious was the use of social media to fund-raise and spread a message by Obama in ‘08.
  
  So, it’s interesting to note that this time around, candidates ARE ensuring their websites are optimised for mobile... but that they aren’t very good, as innovative as they could be, or make some pretty basic mobile marketing mistakes.
  
  So far, the big political election in the UK this year (for the Mayor of London) doesn’t seem to have taken note. Both BackBoris.com and KenLivingstone.com remain firmly rooted to the desktop.
  
  Categories:
  
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  Design
  
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  Marketing

Incentivated is an independent technology company with 10 years' experience operating exclusively in the mobile marketing services sector.

We help our international client base engage with their customers by designing, developing and delivering integrated acquisition, retention (CRM) and transaction (mCommerce) campaigns and services for mobile.

Our proprietary technology and specialist staff are well positioned to help brands, the public sector and charities to develop everything from enterprise messaging (SMS & MMS) through to mobile internet sites, to server side software or handset applications, including web apps, for 'smartphones' and feature-phones.

We also provide strategic, creative and technical advice for the use of mobile by businesses to raise awareness, deliver marketing ROI and provide customer service.

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Author: Jason Cross

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