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30 Aug
2013
“Unlike responsive design which essentially reformats and scales desktop sites down into mobile browsers, our adaptive delivery strategy enables us to detect your device and serve you the best experience based on your personal device characteristics, operating system type, screen size, connection speed and screen resolution" said David Payne, chief digital officer of Gannett, McLean, VA. read more...
27 Aug
2013
QR codes have been around for a while now. Creating them is pretty easy. How you access them is a bit faffy, but no harder than clicking a link in a text or email. What they can do is pretty well understood. – except by marketers, it seems. For some reason, marketers seem to forget that these little boxes are scanned by people on their phones... you don't hold your laptop up to a poster or hover it over a newspaper do you?!! read more...
16 Aug
2013
Google suggests the public at large want mobile website pages to load in under 2 seconds. That might be a tad optimistic until we have universal 4G (like the Valley), but it does need to be quick (<30s). How does your mobile site compare? read more...
13 Aug
2013
Having a "responsive" website design seems to be the topic du jour/ annee... however, it is vitally important that your site isn't just 'responsive', but adapts itself for the wide variety of mobile options (including 7" and 10" tablets) out there as well. read more...