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16:32
07 Nov
2012
The explosion in popularity of smartphones, tablets and the app revolution has fuelled a more than doubling in mobile advertising to £500m this year – just four years after the sector struggled to attract £25m.
This should be a wake-up call to travel/retail businesses to start taking mobile seriously – because consumers are – but not just as an advertising platform.
Read the article in full on the Guardian Media Network
Incentivated is an independent technology company with 10 years' experience operating exclusively in the mobile marketing services sector.
We help our international client base engage with their customers by designing, developing and delivering integrated acquisition, retention (CRM) and transaction (mCommerce) campaigns and services for mobile.
Our proprietary technology and specialist staff are well positioned to help brands, the public sector and charities to develop everything from enterprise messaging (SMS & MMS) through to mobile internet sites, to server side software or handset applications, including web apps, for 'smartphones' and feature-phones.
We also provide strategic, creative and technical advice for the use of mobile by businesses to raise awareness, deliver marketing ROI and provide customer service.
Contact us now to see how we can help your mobile marketing strategy.
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