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01:26
Things are said here
07 Nov
2012
The explosion in popularity of smartphones, tablets and the app revolution has fuelled a more than doubling in mobile advertising to £500m this year – just four years after the sector struggled to attract £25m.
This should be a wake-up call to travel/retail businesses to start taking mobile seriously – because consumers are – but not just as an advertising platform.
Read the article in full on the Guardian Media Network