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    Mobile ad spend figures are a wake-up call to travel and retail businesses

    07 Nov
    2012

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    • Author:   Jason Cross

      ----------------------------
      Blog Image

      The explosion in popularity of smartphones, tablets and the app revolution has fuelled a more than doubling in mobile advertising to £500m this year – just four years after the sector struggled to attract £25m.

      This should be a wake-up call to travel/retail businesses to start taking mobile seriously – because consumers are – but not just as an advertising platform.

      Read the article in full on the Guardian Media Network

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