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Mobile ad spend figures are a wake-up call to travel and retail businesses

07 Nov
2012

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- Author: Jason Cross
  
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  The explosion in popularity of smartphones, tablets and the app revolution has fuelled a more than doubling in mobile advertising to £500m this year – just four years after the sector struggled to attract £25m.
  This should be a wake-up call to travel/retail businesses to start taking mobile seriously – because consumers are – but not just as an advertising platform.
  Read the article in full on the Guardian Media Network
  
  Categories:
  
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  mCommerce
  
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  Mobile internet
  
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  Marketing
  
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  Mobile overview