What is (mobile) marketing

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What is (mobile) marketing

18 Nov
2011

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- Author: Jason Cross
  
  ----------------------------
  
  Some friday afternoon humour...
  
  You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me! "
  - That's Direct Marketing
  
  You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says: " He's very rich. "Marry him."
  -That's Advertising
  
  You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say: " Hi, I'm very rich."Marry me
  - That's Telemarketing
  
  You're at a party and see gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door (of the car) for her, pick up her bag after she drops it, offer her ride and then say "By the way, I'm rich. Will you "Marry Me?"
  - That's Public Relations
  
  You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you send a text message, with a link to website that has a picture of your mansion and sports car/yacht/helicopter, that says: " Hi, I'm very rich.Marry me”
  - That's Mobile Marketing
  
  You're at a party and see gorgeous girl. She walks up to you and says: "You are very rich! marry me!"
  - That's Brand Recognition
  
  You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" She gives you a nice hard slap on your face.
  - That's Customer Feedback
  
  You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" And she introduces you to her husband.
  - That's customer loyalty
  
  You see a gorgeous girl at a party. You go up to her and before you say anything, another person come and tell her: "I'm rich. Will you marry me?" and she goes with him.
  - That's competition taking your market
  
  You see a gorgeous girl at a party. You go up to her and before you say: "I'm rich, Marry me!" your wife arrives.
  - That's a barrier to entering new markets
  
  You see a gorgeous girl at a party. You point her out to the girl you are with. You give the girl you are with a big french kiss, a hug and take her out on the dance floor and enjoy the latin music in the background.
  - That's customer retention policy
  
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  Mobile overview

Incentivated is an independent technology company with 10 years' experience operating exclusively in the mobile marketing services sector.

We help our international client base engage with their customers by designing, developing and delivering integrated acquisition, retention (CRM) and transaction (mCommerce) campaigns and services for mobile.

Our proprietary technology and specialist staff are well positioned to help brands, the public sector and charities to develop everything from enterprise messaging (SMS & MMS) through to mobile internet sites, to server side software or handset applications, including web apps, for 'smartphones' and feature-phones.

We also provide strategic, creative and technical advice for the use of mobile by businesses to raise awareness, deliver marketing ROI and provide customer service.

Incentivated

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Author: Jason Cross

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