Samsung overtakes Apple in smartphone sales

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Samsung overtakes Apple in smartphone sales

28 Oct
2011

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- Author: Jonathan Bass
  
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  Samsung overtook Apple to become the world's biggest shipper of smartphones between July and September.
  
  Research from Strategy Analytics showed that Samsung shipped 27.8 million smartphones in the three month period, compared with 17.1 million from Apple and 16.8 million from Nokia.
  
  The consultancy said Apple's growth was hindered by customers waiting for the launch of the new iPhone 4S.
  
  Apple's number four slot in total handsets was taken by China's ZTE.
  
  Nokia was the top handset shipper with a 27.3% market share, followed by Samsung with 22.6% and LG with 5.4%.
  
  ZTE took 4.7%, pushing Apple into fifth place with 4.4%.
  
  The report came shortly after the release of Samsung's third-quarter results, which showed profits falling 23% as strong growth in its mobile phone business was overshadowed by a poor performance in the memory chip arm.
  
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Incentivated is an independent technology company with 10 years' experience operating exclusively in the mobile marketing services sector.

We help our international client base engage with their customers by designing, developing and delivering integrated acquisition, retention (CRM) and transaction (mCommerce) campaigns and services for mobile.

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We also provide strategic, creative and technical advice for the use of mobile by businesses to raise awareness, deliver marketing ROI and provide customer service.

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